- Drafting of the editorial plan
- One post per week
- Each post follows the company’s communication plan and falls under different categories (e.g. product, event, corporate etc.)
- Weekly calls with Magneti Marelli Parts & Services to collect information and tailor the editorial plan
- Managing of the adv budget used to boost post or create campaigns
- Monitoring of the adv results
- Analysis of LinkedIn insights to improve ROI
- Direct management of press office activities in UK and USA
- Management and coordination of partner agencies in Germany and France
- Drafting press releases
- International trade shows: press invitations and support at the stand
- Press kits creation
- Organization of interviews with foreign journalists
- Monitoring and collection of articles for all countries involved
- Writing of brand-new blog posts for the Company Blog
- Ongoing activity through the year
- Each post writteninternally
- Each post scheduled according to thecustomer’s needs
- Arranged phone/personal interviews for posts
- Support in the organization of the company’s presence at the tradeshow
- Direct contact with the exhibition’s organizers
- Application form/Contract management
- Coordination between stand designers/exhibition technical department/exhibition organizers
- Press office activity before/during/after the exhibition
- Press kit preparation
- Press invitations
- Interviews / press meetings organization at the stand
- Follow-up activities with journalists
- FB page graphic layout implementation according to the Champion International guidelines
- Editorial plan definition and calendarscheduling
- Publication of 2/3 posts per week
- Pictures and images research andselection
- Ad hoc graphics realization for each post
- Facebook adverts management: setting budget/timing/audience
- One Stop Solution 2017: publication of competitions results, photo gallery and live streaming video for the final event
- Data monitoring and periodic reporting activity
- Management of the entire editing process, from the initial briefing to the printing of the finished editorial product
- Contact and coordination of external contributors (technical journalists)
- Editing of news, articles and interviews
- Management of the design process
- Images selection
- High degree of autonomy in the editorial process
